Chapter 16: Evaluation: Inspections, Analytics, and Models

Chapter Introduction | Web Resources | In-Depth Activity Comments | Teaching Materials

The websites in this section provide additional information about some of the analytical methods discussed in chapter 16, and examples of their application; particularly in the design of mobile technologies such as cell phones. This site contains links to sites that deal specifically with heuristic evaluation for the web. For example, offers useful guidance on how to apply Nielsen's heuristics to website evaluation. is the website for the Nielsen/Norman Group. Not surprisingly the site has a large section on heuristic evaluation, including Jakob Nielsen's own papers and those of his colleagues, 'how to' information and a list of references to studies that compare the efficacy of heuristic evaluation with other evaluation methods; particularly user testing and walkthroughs. There are also videos that describe some of the work

Scott MacKenzie's home page - - contains links to his many papers on Fitts' Law and there is also a section with links to introductory material. This link to Scott MacKenzie's (1991) Doctoral Thesis provides a lot of information for those who want to study Fitts' Law in depth.

There are many free web analytics tools available, and reviews are constantly being posted and updated. The following site tells you about the 10 free content analytics tools (for free tools) and this site tells you about a tool called Mouseflow that shows how people are using a website

You can also try out Google Analytics at This site contains lots of information about how to use Google analytics. There are also many Youtube tutorials, some of which are available at: by Corey Koberg. This paper by researchers at Georgia Tech, USA describes touchscreen interaction for working dogs in domestic settings. They explore how dogs trained to use touchscreens could provide a way for the dogs to communicate critical information to humans. Fitts' law is used to test the efficacy of different design solutions.

This site provides a good introduction to A/B testing It tells you how to do the testing, provides examples and describes some of the common errors that are made. describes A/B testing for evaluating the UX design of landing pages on websites.

For information about accessibility see the website for the Trace Center Center at the University of Maryland.

Links provided in the book: